Stop blending in and start making your mark in classical music

WHO AM I

show me more
manifesto

WE BELIEVE

that music from 1100 to yesterday is alive – but it takes effort to add ‘and kicking’

that understanding the needs and wishes of our public is important

that authenticity is the basis of a distinctive profile

that a sharply defined goal can be reached in many ways

our-philosophy-is

The choir is making sharply defined choices, which have great urgency. Green Room translates this urgency into communication. They keep us focussed. Green Room helps us to be ourselves.

Tido Visser, managing director Nederlands Kamerkoor
what-we-do-two

WHAT WE DO

Your profile, position and propositions come down to a research of three ‘simple’ questions. We will not rest until we have defined the best answers for you – from strategy to marketing

WHO AM I

You are driven by the passion for music.
We enrich your artistic dna by building on your authenticity.

We have developed an extensive workshop which provides you with:

  • a sharp definition of your distinctive profile
  • focus and realism in ambitions
  • an overview of practical next steps
  • a document to serve as a beacon for any future developments

WHERE DO I STAND

The context in which you present your music is as important as the music itself. We develop the ways to make your choices work for you.

Analysis and definition of:

  • your propositions in relation to your audience
  • your specific business model
  • your network of (potential) friends, ambassadors, sponsors, stages
  • the communication platforms to meet your audience 

WHAT DO I OFFER

Why adapt if you want to be distinctive? We like to challenge the status quo in classical music.

Identity: we design your online and offline profile in text, photo, video.

Platform development and marketing: we design platforms, specifically based on your profile, and the communication on them – print, websites, (social) media.

Creative business development: we know our way in classical music. A project has clear goals and a thousand ways to get there. We think in alternatives to make ideas happen.

our-work

OUR WORK

We are proud to work with top level musicians and ensembles

testimonials

TESTIMONIALS

  • Lavinia Meijer, harpist

    With Green Room new dimensions have been added to my website. The happy collaboration has provided the best results.

    Lavinia Meijer, harpist
  • Stephan Brekelmans, Interartists Amsterdam

    An indispensable link between the artist, the public and artist management. Green Room consistently helps us in making the right choices.

    Stephan Brekelmans, Interartists Amsterdam
  • Wouter Vossen, Storioni Trio

    Green Room assists in defining targets and making them come to life. We have become much more recognisable in making a difference.

    Wouter Vossen, Storioni Trio
  • Daria van den Bercken, pianist

    A thorough, flexible and substantial working method. Green Room delivers indispensable knowledge, bright ideas and visual expertise.

    Daria van den Bercken, pianist
  • Ernest Loot, managing director Delft Chamber Music Festival

    A strong and lasting relationship, flexible and high quality. Green Room contributes greatly to the creation and identity of the festival.

    Ernest Loot, managing director Delft Chamber Music Festival
  • Stephan Heber, Cello8ctet Amsterdam

    Green Room’s workshops have given us new insights on strategic levels. Apart from that, they are truly an enthusiastic bunch!

    Stephan Heber, Cello8ctet Amsterdam
  • Fernando Riscado Cordas, guitarist

    Green Room has made me contemplate aspects of my profession I would otherwise have left underexposed.

    Fernando Riscado Cordas, guitarist
  • Tido Visser, managing director Nederlands Kamerkoor

    Green Room translates urgency into communication. They keep us focussed. Green Room helps us to be ourselves.

    Tido Visser, managing director Nederlands Kamerkoor
  • Lavinia Meijer, harpist

    With Green Room new dimensions have been added to my website. The happy collaboration has provided the best results.

    Lavinia Meijer, harpist
  • Stephan Brekelmans, Interartists Amsterdam

    An indispensable link between the artist, the public and artist management. Green Room consistently helps us in making the right choices.

    Stephan Brekelmans, Interartists Amsterdam
  • Wouter Vossen, Storioni Trio

    Green Room assists in defining targets and making them come to life. We have become much more recognisable in making a difference.

    Wouter Vossen, Storioni Trio
  • Daria van den Bercken, pianist

    A thorough, flexible and substantial working method. Green Room delivers indispensable knowledge, bright ideas and visual expertise.

    Daria van den Bercken, pianist
  • Ernest Loot, managing director Delft Chamber Music Festival

    A strong and lasting relationship, flexible and high quality. Green Room contributes greatly to the creation and identity of the festival.

    Ernest Loot, managing director Delft Chamber Music Festival
  • Stephan Heber, Cello8ctet Amsterdam

    Green Room’s workshops have given us new insights on strategic levels. Apart from that, they are truly an enthusiastic bunch!

    Stephan Heber, Cello8ctet Amsterdam
  • Fernando Riscado Cordas, guitarist

    Green Room has made me contemplate aspects of my profession I would otherwise have left underexposed.

    Fernando Riscado Cordas, guitarist
  • Tido Visser, managing director Nederlands Kamerkoor

    Green Room translates urgency into communication. They keep us focussed. Green Room helps us to be ourselves.

    Tido Visser, managing director Nederlands Kamerkoor
meet-the-team

MEET THE TEAM

With a life in music and in communication, we offer a unique blend in expertise

Ilonka_web

ILONKA VAN DEN BERCKEN, CO-FOUNDER

Trained as a cellist at the Conservatory of Amsterdam and Royal College of Music in London, Ilonka played with orchestras and ensembles, touring worldwide at concert halls and festivals. Producing music theatre and taking up artistic administration of a large chamber music festival in
Amsterdam have widened her expertise and network in the field of classical music and beyond. Green Room is a natural outcome of combining these aspects and interests.

Marc_web

MARC VAN DER HEIJDE, CO-FOUNDER

Marc has a background in consultancy, brand strategy and identity development in design and communication. Eighteen years experience in visual identity development, lastly as creative director of Studio Dumbar (Rotterdam, Shanghai, Seoul). His life-long passion for classical music made him co-found Green Room, to seek out new possibilities within this niche. Marc can lead a team from a dedicated network of designers, photographers, animators, filmmakers, copywriters, printers and builders.

LET’S GET IN TOUCH