manifesto

WE BELIEVE

that classical music from 1100 to yesterday is alive – but it takes effort to add ‘and kicking’

that authenticity is the basis of a distinctive profile

that understanding the needs and wishes of our public is important

that a sharply defined goal can be reached in many ways

our-philosophy-is

" Green Room helped us to identify our collective inner believes and chart our companies values. We can now move forward. Thanks to the sensitivity, insights and skills that Marc and his team brought to the process. "

DR. STEFAN ROSU, INTENDANT AND CEO OF PHILHARMONIE ZUIDNEDERLAND

what-we-do-two

WHAT WE DO

Musicians must make music. At the same time, being an entrepreneur requires additional insights and actions. This is where you step into the Green Room. We develop powerful profiles – for individuals, organizations and ensembles of all sizes, since 2011.

Our own strength is to combine a structured way of thinking with a creative spirit. We love to dive deep into the world of our clients, with a healthy distance and a critical eye. We define your most distinctive features and focus on a step by step strategy. Tools to take you further.

Our work includes strategic consulting, copywriting, promotional photography, turn-key websites, design and communication. We like the practical side of branding and leave the theory to others. Strategy is a creative process, not a report in a drawer.

While our roots lie in the world of classical music, we increasingly extend our expertise to clients in jazz and world music.

With Green Room, your musicality will flourish better. Time for a chat!

our-work

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testimonials

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  ‘Green Room has outstandingly transformed our 43 year history into a clear and attractive profile and website. Marc helped us define our motives and goals in a respectful and inspirational manner. We will continue developing our ensemble’s future together with Green Room.’

  Arjen Verhage, Camerata Trajectina
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  ‘Solidly rooted in the arts and classical music, Green Room has the rare ability to read a musician’s personality and translate it visually. I have enjoyed working with them regularly over the last couple of years, and every time they have managed to make me look like the musician I try to be.’

  Julien Libeer, pianist
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  ‘The choir is making sharply defined choices, which have great urgency. Green Room translates this urgency into communication. They keep us focussed. Green Room helps us to be ourselves.’

  Tido Visser, managing director Dutch Chamber Choir
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  ‘I’ve not been aware of the importance of a good website until Green Room made mine. They built a profile in text, image and storytelling amazingly well. We put so many things I’ve been doing in order, that it really felt like a cleansing. Marc’s approach is very personal and he portrays the musician in all his differentiating facets.’

  Rick Stotijn, double bass
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  ‘philharmonie zuidnederland produces about 400 artistic activities for a heterogenous public every season. But why do we do it? Green Room helped us to identify our collective inner believes and chart our companies values. We can now move forward. Thanks to the sensitivity, insights and skills that Marc and his team brought to the process.’

  Dr. Stefan Rosu, intendant and CEO of the orchestra
• 

  ‘Green Room’s strategic approach, and editorial and design expertise helped shaping our identity into clear terms and visuals. They developed insights on how to communicate to our different audiences. Telling the right story, and being clear about what you do is always a challenge. Green Room gave us the tools to do just that.’

  Pauline Koning, Bachfestival Dordrecht

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  ‘Green Room has outstandingly transformed our 43 year history into a clear and attractive profile and website. Marc helped us define our motives and goals in a respectful and inspirational manner. We will continue developing our ensemble’s future together with Green Room.’

  Arjen Verhage, Camerata Trajectina
• 

  ‘Solidly rooted in the arts and classical music, Green Room has the rare ability to read a musician’s personality and translate it visually. I have enjoyed working with them regularly over the last couple of years, and every time they have managed to make me look like the musician I try to be.’

  Julien Libeer, pianist
• 

  ‘The choir is making sharply defined choices, which have great urgency. Green Room translates this urgency into communication. They keep us focussed. Green Room helps us to be ourselves.’

  Tido Visser, managing director Dutch Chamber Choir
• 

  ‘I’ve not been aware of the importance of a good website until Green Room made mine. They built a profile in text, image and storytelling amazingly well. We put so many things I’ve been doing in order, that it really felt like a cleansing. Marc’s approach is very personal and he portrays the musician in all his differentiating facets.’

  Rick Stotijn, double bass
• 

  ‘philharmonie zuidnederland produces about 400 artistic activities for a heterogenous public every season. But why do we do it? Green Room helped us to identify our collective inner believes and chart our companies values. We can now move forward. Thanks to the sensitivity, insights and skills that Marc and his team brought to the process.’

  Dr. Stefan Rosu, intendant and CEO of the orchestra
• 

  ‘Green Room’s strategic approach, and editorial and design expertise helped shaping our identity into clear terms and visuals. They developed insights on how to communicate to our different audiences. Telling the right story, and being clear about what you do is always a challenge. Green Room gave us the tools to do just that.’

  Pauline Koning, Bachfestival Dordrecht

background

MARC VAN DER HEIJDE

Founder and owner

Educated as a graphic designer, Marc gathered sixteen years of experience in visual identity development, lastly as creative director of the renowned Studio Dumbar (Rotterdam, Shanghai, Seoul).

His life-long passion for classical music made him found Green Room in 2011, to seek out new possibilities in this beautiful realm. Marc’s expertise in brand strategy gives focus to the identity development in design and communication. Whether for big organisations such as orchestras, or for individual musicians, Marc knows how to define relevant goals and make them come to life.

Many of our projects are done in close collaboration and Marc can lead a team from a dedicated network of designers, photographers, animators, filmmakers, social media experts, printers and digital developers.