Green Room | Start making your mark in classical music

manifesto

WE BELIEVE

that music from 1100 to yesterday is alive – but it takes effort to add ‘and kicking’

that understanding the needs and wishes of our public is important

that authenticity is the basis of a distinctive profile

that a sharply defined goal can be reached in many ways

our-philosophy-is

" The choir is making sharply defined choices, which have great urgency. Green Room translates this urgency into communication. They keep us focussed. Green Room helps us to be ourselves. "

Tido Visser, managing director Nederlands Kamerkoor

what-we-do-two

WHAT WE DO

Your profile, position and propositions come down to a research of three ‘simple’ questions. We will not rest until we have defined the best answers for you – from strategy to marketing

WHO AM I

You are driven by the passion for music.
We enrich your artistic dna by building on your authenticity.

We have developed an extensive workshop which provides you with:

a sharp definition of your distinctive profile
focus and realism in ambitions
an overview of practical next steps
a document to serve as a beacon for any future developments

WHERE DO I STAND

The context in which you present your music is as important as the music itself. We develop the ways to make your choices work for you.

Analysis and definition of:

your propositions in relation to your audience
your specific business model
your network of (potential) friends, ambassadors, sponsors, stages
the communication platforms to meet your audience

WHAT DO I OFFER

Why adapt if you want to be distinctive? We like to challenge the status quo in classical music.

Identity: we design your online and offline profile in text, photo, video.

Platform development and marketing: we design platforms, specifically based on your profile, and the communication on them – print, websites, (social) media.

Creative business development: we know our way in classical music. A project has clear goals and a thousand ways to get there. We think in alternatives to make ideas happen.

our-work

OUR WORK

We are proud to work with top level musicians and ensembles

testimonials

TESTIMONIALS

Solidly rooted in the arts and classical music, Green Room has the rare ability to read a musician’s personality and translate it visually. I have enjoyed working with them regularly over the last couple of years, and every time they have managed to make me look like the musician I try to be.
Julien Libeer, pianist
philharmonie zuidnederland produces about 400 artistic activities for a heterogenous public every season. But why do we do it? And what makes us continue – even under difficult circumstances? Green Room helped us to identify our collective inner believes and chart our companies values. We can now move forward. Thanks to the sensitivity, insights and skills that Marc and his team brought to the process.
Dr. Stefan Rosu, intendant and CEO
An indispensable link between the artist, the public and artist management. Green Room consistently helps us in making the right choices.
Stephan Brekelmans, Interartists Amsterdam
Green Room assists in defining targets and making them come to life. We have become much more recognisable in making a difference.
Wouter Vossen, Storioni Trio
A thorough, flexible and substantial working method. Green Room delivers indispensable knowledge, bright ideas and visual expertise.
Daria van den Bercken, pianist
Green Room’s workshops have given us new insights on strategic levels. Apart from that, they are truly an enthusiastic bunch!
Stephan Heber, Cello8ctet Amsterdam
Green Room translates urgency into communication. They keep us focussed. Green Room helps us to be ourselves.
Tido Visser, managing director Nederlands Kamerkoor

Solidly rooted in the arts and classical music, Green Room has the rare ability to read a musician’s personality and translate it visually. I have enjoyed working with them regularly over the last couple of years, and every time they have managed to make me look like the musician I try to be.
Julien Libeer, pianist
philharmonie zuidnederland produces about 400 artistic activities for a heterogenous public every season. But why do we do it? And what makes us continue – even under difficult circumstances? Green Room helped us to identify our collective inner believes and chart our companies values. We can now move forward. Thanks to the sensitivity, insights and skills that Marc and his team brought to the process.
Dr. Stefan Rosu, intendant and CEO
An indispensable link between the artist, the public and artist management. Green Room consistently helps us in making the right choices.
Stephan Brekelmans, Interartists Amsterdam
Green Room assists in defining targets and making them come to life. We have become much more recognisable in making a difference.
Wouter Vossen, Storioni Trio
A thorough, flexible and substantial working method. Green Room delivers indispensable knowledge, bright ideas and visual expertise.
Daria van den Bercken, pianist
Green Room’s workshops have given us new insights on strategic levels. Apart from that, they are truly an enthusiastic bunch!
Stephan Heber, Cello8ctet Amsterdam
Green Room translates urgency into communication. They keep us focussed. Green Room helps us to be ourselves.
Tido Visser, managing director Nederlands Kamerkoor

background

BACKGROUND

MARC VAN DER HEIJDE, FOUNDER AND OWNER

Marc has a background in consultancy, brand strategy and identity development in design and communication. Eighteen years experience in visual identity development, lastly as creative director of Studio Dumbar (Rotterdam, Shanghai, Seoul). His life-long passion for classical music made him found Green Room in 2011, to seek out new possibilities within this niche. Marc can lead a team from a dedicated network of designers, photographers, animators, filmmakers, copywriters, printers and builders.

WHO AM I

WHERE DO I STAND

WHAT DO I OFFER

Solidly rooted in the arts and classical music, Green Room has the rare ability to read a musician’s personality and translate it visually. I have enjoyed working with them regularly over the last couple of years, and every time they have managed to make me look like the musician I try to be.

An indispensable link between the artist, the public and artist management. Green Room consistently helps us in making the right choices.

Green Room assists in defining targets and making them come to life. We have become much more recognisable in making a difference.

A thorough, flexible and substantial working method. Green Room delivers indispensable knowledge, bright ideas and visual expertise.

Green Room’s workshops have given us new insights on strategic levels. Apart from that, they are truly an enthusiastic bunch!