manifesto

WE BELIEVE

that classical music from 1100 to yesterday is alive – but it takes effort to add ‘…and kicking’

that authenticity is the basis of a distinctive profile

that understanding the needs and wishes of our public is important

that a sharply defined goal can be reached in many ways

our-philosophy-is

" Green Room helped us to identify our collective inner believes and chart our companies values. We can now move forward. Thanks to the sensitivity, insights and skills that Marc and his team brought to the process. "

DR. STEFAN ROSU, INTENDANT AND CEO OF PHILHARMONIE ZUIDNEDERLAND

what-we-do-two

WHAT WE DO

Your profile, position and propositions come down to a research of three ‘simple’ questions. We will not rest until we have defined the best answers for you – from strategy to marketing

WHO AM I

You are driven by the passion for music.
We enrich your artistic dna by building on your authenticity.

We have developed an extensive workshop which provides you with:

a sharp definition of your distinctive profile
focus and realism in ambitions
an overview of practical next steps
a document to serve as a beacon for any future developments

WHERE DO I STAND

The context in which you present your music is as important as the music itself. We develop the ways to make your choices work for you.

Analysis and definition of:

your propositions in relation to your audience
your specific business model
your network of (potential) friends, ambassadors, sponsors, stages
the communication platforms to meet your audience

WHAT DO I OFFER

Why adapt if you want to be distinctive? We like to challenge the status quo in classical music.

Identity: we design your online and offline profile in text, photo, video.

Platform development and marketing: we design platforms, specifically based on your profile, and the communication on them – print, websites, (social) media.

Creative business development: we know our way in classical music. A project has clear goals and a thousand ways to get there. We think in alternatives to make ideas happen.

our-work

testimonials

‘Green Room has outstandingly transformed our 43 year history into a clear and attractive profile and website. Marc helped us define our motives and goals in a respectful and inspirational manner. We will continue developing our ensemble’s future together with Green Room.’
Arjen Verhage, Camerata Trajectina
‘Solidly rooted in the arts and classical music, Green Room has the rare ability to read a musician’s personality and translate it visually. I have enjoyed working with them regularly over the last couple of years, and every time they have managed to make me look like the musician I try to be.’
Julien Libeer, pianist
‘The choir is making sharply defined choices, which have great urgency. Green Room translates this urgency into communication. They keep us focussed. Green Room helps us to be ourselves.’
Tido Visser, managing director Dutch Chamber Choir
‘I’ve not been aware of the importance of a good website until Green Room made mine. They built a profile in text, image and storytelling amazingly well. We put so many things I’ve been doing in order, that it really felt like a cleansing. Marc’s approach is very personal and he portrays the musician in all his differentiating facets.’
Rick Stotijn, double bass
‘philharmonie zuidnederland produces about 400 artistic activities for a heterogenous public every season. But why do we do it? Green Room helped us to identify our collective inner believes and chart our companies values. We can now move forward. Thanks to the sensitivity, insights and skills that Marc and his team brought to the process.’
Dr. Stefan Rosu, intendant and CEO of the orchestra
‘Green Room’s strategic approach, and editorial and design expertise helped shaping our identity into clear terms and visuals. They developed insights on how to communicate to our different audiences. Telling the right story, and being clear about what you do is always a challenge. Green Room gave us the tools to do just that.’
Pauline Koning, Bachfestival Dordrecht
‘An indispensable link between the artist, the public and artist management. Green Room consistently helps us in making the right choices.’
Stephan Brekelmans, Interartists Amsterdam

‘Green Room has outstandingly transformed our 43 year history into a clear and attractive profile and website. Marc helped us define our motives and goals in a respectful and inspirational manner. We will continue developing our ensemble’s future together with Green Room.’
Arjen Verhage, Camerata Trajectina
‘Solidly rooted in the arts and classical music, Green Room has the rare ability to read a musician’s personality and translate it visually. I have enjoyed working with them regularly over the last couple of years, and every time they have managed to make me look like the musician I try to be.’
Julien Libeer, pianist
‘The choir is making sharply defined choices, which have great urgency. Green Room translates this urgency into communication. They keep us focussed. Green Room helps us to be ourselves.’
Tido Visser, managing director Dutch Chamber Choir
‘I’ve not been aware of the importance of a good website until Green Room made mine. They built a profile in text, image and storytelling amazingly well. We put so many things I’ve been doing in order, that it really felt like a cleansing. Marc’s approach is very personal and he portrays the musician in all his differentiating facets.’
Rick Stotijn, double bass
‘philharmonie zuidnederland produces about 400 artistic activities for a heterogenous public every season. But why do we do it? Green Room helped us to identify our collective inner believes and chart our companies values. We can now move forward. Thanks to the sensitivity, insights and skills that Marc and his team brought to the process.’
Dr. Stefan Rosu, intendant and CEO of the orchestra
‘Green Room’s strategic approach, and editorial and design expertise helped shaping our identity into clear terms and visuals. They developed insights on how to communicate to our different audiences. Telling the right story, and being clear about what you do is always a challenge. Green Room gave us the tools to do just that.’
Pauline Koning, Bachfestival Dordrecht
‘An indispensable link between the artist, the public and artist management. Green Room consistently helps us in making the right choices.’
Stephan Brekelmans, Interartists Amsterdam

background

MARC VAN DER HEIJDE

Founder and owner

Educated as a graphic designer, Marc gathered sixteen years of experience in visual identity development, lastly as creative director of the renowned Studio Dumbar (Rotterdam, Shanghai, Seoul).

His life-long passion for classical music made him found Green Room in 2011, to seek out new possibilities in this beautiful realm. Marc’s expertise in brand strategy gives focus to the identity development in design and communication. Whether for big organisations such as orchestras, or for individual musicians, Marc knows how to define relevant goals and make them come to life.

Many of our projects are done in close collaboration and Marc can lead a team from a dedicated network of designers, photographers, animators, filmmakers, copywriters, printers and digital developers.