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Green Room
Creative Consultancy

Raise your profile with strategy, creativity & impact

Define your distinction

Whether you’re an orchestral manager, an artistic director or a soloist, you know working in classical and contemporary music is a highly competitive profession.

Your profile — in every sense of the word — is paramount to your success.

Crafting a profile can be difficult. You may find yourself challenged by such core questions as: Which elements are vital? Which talents set me apart? What characteristics will take my career or organisation further?

Refine your message

Tailor-made sessions with Green Room bring out your inherent value in all its facets. This creative process defines a strategic foundation for practical next steps.

Your renewed profile will communicate a compelling narrative with words, photography, and a web presence, developed for your audience and other key stakeholders.

Green Room has earned a reputation for creating insightful, stylish and successful communication strategies and visual identities. Our clients come to us to:

  • reposition an orchestra or festival
  • research common grounds for collaboration or a merger
  • enhance individual artist and ensemble profiles
  • bring new momentum to career trajectories.

Project Highlights

‘Green Room built a complete profile in text, image and storytelling amazingly well. We put so many things I’ve been doing in order, that it felt like a cleansing.’
Rick Stotijn — Double bass player
Rick's website

About

Marc van der Heijde

With expertise drawn from his background in commercial identity development, communication and design, Marc founded Green Room Creatives in 2011. The agency focuses mainly on musicians, ensembles, orchestras, and organisations in classical and contemporary music.

Marc contributes his strategic thinking, listening skills, and experience leading complex processes. Throughout, he trusts in his clients as equal partners.

When taking on the roles of writer and creative director, Marc identifies and distills a profile’s essence into concise words and distinctive images.

Clients and Services

  • Hannes Minnaar

    Strategy
    Art Direction
    Copywriting
    Website Design
    Content Curation
    Photoshoot

    ‘With all the qualities for strategy, writing, design and development, and a genuine passion for music, Green Room understands what is needed in this business. Marc has taken a lot of work off my hands with his proactive attitude.’

    Hannes Minnaar — Pianist & Organist

  • Association of Dutch Orchestras

    Strategy
    Visual Identity Design
    Website Design
    Content Curation

    ‘Green Room guided the Association of Dutch Orchestras (VvNO) in defining our target audiences and strategic pillars. This required intensive internal discussion and the courage to let go of cherished ideas. With a website that is rock solid, our message is clear, sustainable, and of this time.’

    Piet van Gennip — Business Director Rotterdam Philharmonic Orchestra

  • Rembrandt Frerichs

    Strategy
    Copywriting
    Website Design
    Content Curation

    ‘Marc’s stimulating approach takes in all elements of a person’s artistic being. With his considerable track record, and his moral and artistic compass, I feel I have a serious sparring partner.’

    Rembrandt Frerichs — Pianist-Composer and Artistic Initiator

  • B’Rock Orchestra

    Strategy
    Copywriting
    Website Design
    Content Curation
    PR Marketing

    ‘In strengthening the corporate profile and reinventing the website, Marc has been a precious help. His research and work on our identity, his ability to shape into words what makes this orchestra special, were deep and thorough.’

    Aglaja Thiesen — General Director B’Rock Orchestra

  • Marshall McGuire

    Strategy

    ‘The sessions to identify future new pathways were informative, well-structured, engaging and thought-provoking, and enjoyable! This all led to clarity of thinking and purpose, and has set me up well for the next stage/s of my career.’

    Marshall McGuire — Harpist, Artistic Director, Programmer

  • Kāna

    Strategy
    Copywriting

    ‘Working with Marc was a great experience. He was highly engaged, well-prepared, and always dug deeper to fully understand our needs. His guidance gave us valuable direction and clarity, and his network may open doors for future opportunities.’

    Hugo Pereira, João Sequeira & Rens Rutten

  • Jonathan Stockhammer

    Strategy
    Copywriting
    Website Design
    Content Curation

    ‘Marc took time to distill the reasons I engage with musicians, music, other artists and audiences. Sharing these motivations in texts and a curated website ended up saying much more about me than any standard press kit could.’

    Jonathan Stockhammer — Conductor

  • RJSO

    Strategy

    ‘Green Room supported us in laying the foundations for a new talent development collaboration. Working separately with the parties first and collectively later, he created a comfortable atmosphere where all thoughts, ambitions and reservations could be discussed.’

    Mark Lansbergen — Chairman Rotterdam Youth Symphony Orchestra (RJSO)

  • Julien Libeer

    Strategy
    Photoshoot
    Copywriting
    Website Design
    Content Curation
    Animation
    PR Marketing

    ‘Marc has the rare ability to read a musician’s personality and translate it visually. I have enjoyed working with him regularly since 2015, and every time he has managed to make me look like the musician I try to be.’

    Julien Libeer — Pianist

  • Camerata Trajectina

    Strategy
    Visual Identity Design
    Photoshoot
    Copywriting
    Website Design
    Content Curation
    Animation
    PR Marketing

    ‘Green Room knows how to present and promote our artistic motivations and intentions superbly. Its visual consistency has become an important part of our identity. Fans and colleagues regularly comment on the beauty and impact of the artwork.’

    Arjen Verhage — Camerata Trajectina

  • Clients past and present include

    Ensembles, Orchestras, Festivals
    Bachfestival Dordrecht, B’Rock Orchestra Ghent, Camerata Trajectina, Delft Chamber Music Festival, Dudok Quartet Amsterdam, Flanders Symphony Orchestra, Insomnio, Kluster5, LUDWIG Orchestra, MA Festival Bruges, Netherlands Chamber Choir, Philzuid
    Individual musicians, Composers
    Vincent van Amsterdam (NL), Rembrandt Frerichs (NL), Lorenzo Gatto (B), Benjamin Hochman (USA), Ekaterina Levental (NL), Julien Libeer (B), Carol McGonnell (IE), Marshall McGuire (AUS), Hannes Minnaar (NL), Agostinho Sequeira (PT), Jenna Sherry (USA), Jonathan Stockhammer (USA), Rick Stotijn (NL), Boudewijn Tarenskeen (NL)
    Non-profit Organisations
    Amarte Fonds, Association of Dutch Orchestras (VvNO), International Conducting Competition Rotterdam, International Chamber Music Competition ‘Franz Schubert and Modern Music’ Graz, Prague Spring Competition
    Educational Organisations
    Codarts Rotterdam, Kronberg Academy, Kunstuniversität Graz, Liszt Academy of Music Budapest, Royal Conservatoire The Hague, SEM Academy
    Record Labels
    Alpha, Ars Produktion, Challenge Classics, Channel Classics, Evil Penguin, Harmonia Mundi, La Dolce Volta, Odradek Records, Sony Classical

Contact

We believe in consultancy as part of the creative process. Not a report in a drawer.

Let’s start with a chat
Marc van der Heijde
marc@greenroomcreatives.nl

mobile +31 6 41 46 75 37

Batavierhuis
Pieter de Hoochweg 108
3024 BH Rotterdam
The Netherlands

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Design
ST-DUO

Digital development
Harold de Smet

Photography
Kelly Alexandre, Yuri Andries, Marco Borggreve, Sophie van Boven, Lars van den Brink, Athos Burez, Björn Comhaire, Diego Franssens, Lex Karelly, Nico Keegan, Maurice Lammerts van Bueren, Ward Mevis, Adriaan van der Ploeg, Gerrit Schreurs, Foppe Schut, Allard Willemse

Green Room
Creative Consultancy

Green Room and Green Room Creatives are brand names of

Green Room Classics
Chamber of Commerce 71600779
VAT ID: NL001743113B60

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