manifesto

WE BELIEVE

that classical music from 1100 to yesterday is alive – but it takes effort to add ‘and kicking’

that authenticity is the basis of a distinctive profile

that understanding the needs and wishes of our public is important

that a sharply defined goal can be reached in many ways

what-we-do-two

WHAT WE DO

Musicians must make music. At the same time, being an entrepreneur requires additional insights and actions. This is where you step into the Green Room. We create powerful public profiles – for individuals, organizations and ensembles of all sizes, since 2011.

We define your most distinctive features and focus on a step by step strategy. Our work includes strategic consulting, copywriting, promotional photography, content curated websites, graphic design, and communication. Tools to take you further.

Our own strength is to combine a structured way of thinking with a creative spirit. We love to dive deep into the world of our clients, with a healthy distance and a critical eye. We like the practical side of branding and leave the theory to others. Strategy is a creative process, not a report in a drawer.

While our roots lie in the world of classical music, we increasingly extend our expertise to clients in jazz and world music.

Let your business in music flourish. Welcome to the Green Room.

our-work

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testimonials

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  ‘In strengthening our corporate profile and reinventing the website, Marc has been a precious help. His research and work on our identity, his ability to shape into words what makes this orchestra special, was deep and thorough.’

  Aglaja Thiesen, General Director B’Rock Orchestra
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  ‘Green Room is a company you want to work with. They have all the qualities for strategy, writing, design and development, and with genuine passion for music, they really understand what is needed in this business.’

  Hannes Minnaar, pianist
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  ‘The process of defining the profile before developing a website is very meaningful. With Marc’s considerable track record, as well as his own moral and artistic compass, I feel I have a serious sparring partner.’

  Rembrandt Frerichs, pianist-composer
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  ‘Green Room helped us to identify our collective inner beliefs and chart our companies values. We can now move forward, thanks to the sensitivity, insights and skills that Marc and his team brought to the process.’

  Dr. Stefan Rosu, intendant and CEO of philharmonie zuidnederland
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  ‘Green Room built a complete profile in text, image and storytelling amazingly well. Marc’s approach is very personal and focusses on the distinctiveness of the musician. We put so many things I’ve been doing in order, that it really felt like a cleansing.’

  Rick Stotijn, double bass
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  ‘The process was a lot more personal than I had expected. Marc took time to distill the reasons that I engage with musicians, music, other artists and audiences into words and images. I am thrilled with the results.’

  Jonathan Stockhammer, conductor

• 

  ‘In strengthening our corporate profile and reinventing the website, Marc has been a precious help. His research and work on our identity, his ability to shape into words what makes this orchestra special, was deep and thorough.’

  Aglaja Thiesen, General Director B’Rock Orchestra
• 

  ‘Green Room is a company you want to work with. They have all the qualities for strategy, writing, design and development, and with genuine passion for music, they really understand what is needed in this business.’

  Hannes Minnaar, pianist
• 

  ‘The process of defining the profile before developing a website is very meaningful. With Marc’s considerable track record, as well as his own moral and artistic compass, I feel I have a serious sparring partner.’

  Rembrandt Frerichs, pianist-composer
• 

  ‘Green Room helped us to identify our collective inner beliefs and chart our companies values. We can now move forward, thanks to the sensitivity, insights and skills that Marc and his team brought to the process.’

  Dr. Stefan Rosu, intendant and CEO of philharmonie zuidnederland
• 

  ‘Green Room built a complete profile in text, image and storytelling amazingly well. Marc’s approach is very personal and focusses on the distinctiveness of the musician. We put so many things I’ve been doing in order, that it really felt like a cleansing.’

  Rick Stotijn, double bass
• 

  ‘The process was a lot more personal than I had expected. Marc took time to distill the reasons that I engage with musicians, music, other artists and audiences into words and images. I am thrilled with the results.’

  Jonathan Stockhammer, conductor

about

MARC VAN DER HEIJDE

Founder and Owner

Marc’s passion for music from 1100AD to yesterday made him start Green Room Creatives in 2011. He is committed to making his expertise generate attention and enthusiasm for musicians, ensembles and music organizations in the classical domain.

Educated as a graphic designer, Marc turned to creative leadership at design agencies Barlock and Studio Dumbar. Working in the field of brand identity has taken Marc around the world, and into the most complex of assignments.

Marc is able to identify and distill the essence of a message into concise words and distinctive images. His clients and colleagues profit from his strategic thinking, his ability to listen, his experience in leading complex processes and the trust he places in them as equal partners.

Many of the projects are done in close collaboration and Marc can lead a team from a dedicated network of designers, photographers, animators, film makers, social media experts, printers and digital developers.

Marc loves being a pianist and singer when nobody is watching.