Vincent van Amsterdam

The situation

The Nederlandse Muziekprijs (Dutch Music Award) is a process of several years in which the musician defines and pursues goals and ambitions, on invitation by the Ministry of Education, Culture and Science. Only at the end is it determined whether the Award will be granted. Vincent asked Green Room to support his journey by developing his public profile.

The process

Before starting the profile development, Marc coached Vincent on navigating the freedom and possibilities the trajectory offered. Reflecting on Vincent’s past and future international career path was instrumental in shaping the strategic sessions that followed.

The results

The sessions provided the building blocks for profile definitions, such as the biographical texts and the storytelling framework of the website. As always, the report included both strategic insights and creative suggestions.

Marc curated all available content for the website, maximizing its potential. Particular attention was paid to the text, ensuring it informed readers about the instrument and its unique capabilities, which may be less familiar to some audiences.

Marc also provided consultancy and text editing for a crowdfunding campaign that successfully led to the release of the solo album Inventio.

In 2024, Vincent became the first accordionist ever to receive the prestigious state prize. Many congratulations, Vincent!